Most decisions in large organizations get made without a comprehensive and transparent, holistic view of the trade-offs involved, and that's the root cause of a lot of friction among people and teams.
Solutions Architect and former IT Product Manager with a decade of driving architecture, product strategy and global rollouts for eCommerce platforms spanning Bosch, Siemens, Neff and other major appliance brands. My path went from rolling out websites across Asia Pacific, to owning the product roadmap of a platform powering 350+ websites and 121 online shops, to completing its end-to-end transformation into a MACH architecture. Today I shape architecture, processes and technology decisions across seven development teams at BSH. I'm experienced in the overlap of engineering, product and business, and equipped with skills in structured communication and stakeholder alignment across cultures. I'm passionate about self-development, and continue my self-initiated upskilling through various learning tools (courses, trainings and books).
What I'm doing now
Lead Solutions Architect, MarTech & Commerce (D2C & B2C)
BSH Home Appliances · Munich · Sep 2024–present
Transformation
Completed a transformation program of Marketing and eCommerce platform (350+ websites & 121 online shops) from Monolithic to Microservices Architecture over the course of 4 years.
Decommissioning
Decommissioned monolithic direct-to-consumer platform incl. concept for data backup, encryption and deletion (millions of records) successfully.
Architecture
Managing architectural patterns and decisions across seven development teams, including introducing best architectural practices, e.g. ADRs, raising the consistency and traceability of decisions across all teams.
Evaluation
Running technology and concept evaluations: proofs of concept, technology reviews, and critical analysis to figure out what fits.
Web perf
Initiated and set up the web-performance monitoring and review framework for all development teams, with benchmarks, metrics (CLS, TTFB and others) and real-time dashboards, embedding quality gates into every team's release cycle, improving Google Lighthouse scores by +50% on mobile and +24% on desktop.
Organization
Representing the D2C IT department in global architecture projects, working groups and decision forums.
Selected experience
IT Product Manager, MarTech & Commerce platform (D2C & B2C)
2021–2024
BSH · Munich
Owned the product vision and roadmap for the eCommerce & marketing platform powering 350+ websites and 121 online shops (B2C, B2E, POS). Co-led the global transformation into a MACH-based microservices architecture. Led the technical integration of a D2C marketplace business model into the corporate IT portfolio, a greenfield project that scaled within two years to serve tenants across 5 EMEA countries and 10+ marketplace channels.
Digital Capability Owner (eCommerce)
2019–2021
BSH · Munich
Managed global rollouts for major brand websites and omnichannel solutions. Introduced new capabilities from scratch, including gift-card payments and a D2C marketplace middleware. Worked with country teams and end-users on eCommerce analytics and enablement.
IT Business Partner (D2C), Region Asia Pacific
2018–2019
BSH · Melbourne
Single point of contact for direct-to-consumer (D2C) IT products across the Asia Pacific region. Completed 12+ rollouts for brand websites & online shops in Asia Pacific countries, Australia and New Zealand. Covered incidents, change requests, rollouts of online and cross-channel shops, and requirements alignment between regional business and global IT.
Earlier
2016–2018
IT Business Consultant (D2C), BSH · Munich · 2017–2018: Supported and performed rollouts for Region Asia Pacific IT products. Acted as Product Owner for a D2C cross-channel pilot replacing legacy solution for all physical retailers and met critical deadline (old system end of life) successfully. Led the Siemens Home Appliances brand website pilot rollout, including defining its global IT rollout process (for over 30 countries).
International Trainee in Information Technology, BSH · Munich · 2016–2017: Rotated across e-commerce, online marketing and social media teams. Attended trainings in communication, design thinking and agile delivery, and provided remote technical support for Region Asia Pacific.
Education
Double Bachelor's Degree in Information Technology
2013–2016
Asia Pacific University · Staffordshire University, UK
Business Information Systems specialism, awarded jointly by Asia Pacific University of Technology and Innovation (Kuala Lumpur, Malaysia) and Staffordshire University, UK. GPA: 3.5/4.
Skills & competencies
Core competencies
Global transformation projects delivery & rollouts · Architecture management, diagram modeling (C4, UML) and decisions (arc42, ADRs) · MACH & microservices transformation · Product vision & roadmap ownership · Stakeholder management across cultures · Structured communication · Cross-functional team leadership · Technology evaluation & tenders · Web performance · Quality & review practices · Continuous learning applied in practice
Platforms & tools
Collaboration tools
Mural · Miro · Confluence · JIRA · Linear
Content Management Systems
FirstSpirit · ContentStack · WordPress
Web Observability & Performance Auditing
Datadog · New Relic · Adobe · SpeedCurve · Eyeable
Commerce Engines
SAP Commerce · commercetools
Development & AI
Programming
Git, Node.js, TypeScript, React, JavaScript, HTML & CSS, familiar with GraphQL, C#, PHP and Java.
From 2022 to early 2025 I volunteered with Start with a Friend (SwaF) (opens in a new tab), a Munich-based organisation that connects newcomers and long-term residents through one-on-one tandems and community events. I conducted intake interviews, mediated tandem matches and ran information sessions about the programme.
In my free time I run, sometimes more seriously than I'd planned. Lately I've talked myself into a few races: half marathons in Lisbon and Munich, and the 3-Länder Marathon across Germany, Austria and Switzerland.
I also read a fair bit, mostly around product, engineering, leadership and personal development. A few that have stuck with me recently:
